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Digital 101: Ensuring Dealer Readiness in the Digital Era

U.S. AutoForce - Tuesday, May 16, 2017
It is no secret that times have changed. Long gone are the days of customers consulting the yellow pages to choose a business from which to shop. Today’s consumers are digitally savvy and shop and research online for essentially everything in advance of making either online or in-store purchases. Tires are no exception. Current statistics indicat...
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Who Should Handle Your Business’ Social Media?

U.S. AutoForce - Friday, April 21, 2017
Most business owners know that social media, when executed effectively, can be a valuable marketing tool with the capacity to reach highly targeted audiences. However, for small businesses with limited resources, determining WHO should handle social media within the business can be a challenge. So who SHOULD handle social media in your business?...
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Industry Outlook Analysis: Trends Impacting the Automotive Aftermarket

U.S. AutoForce - Monday, March 13, 2017
Among independent tire dealers and service centers, a booming new car market can be a source of concern about near term industry health. Vehicles today are built better, last longer, and a consumer who has recently purchased a new vehicle won't likely be shopping for tires in the immediate term. In addition, routine maintenance intervals continue t...
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Value Over Price: Upselling Customers Through Consultative Selling

U.S. AutoForce - Friday, March 3, 2017
For most consumers, tires represent a major investment during the automotive ownership lifecycle. While price is almost always a key consideration for consumers, the ability of service advisors to take a consultative approach in selling to the individual customer is key to upselling them on their purchase. While many consumers initially say they "w...
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Tire and Automotive Repair Consumer Trends: Be Ready for Millennial Customers!

U.S. AutoForce - Friday, March 3, 2017
Millennials, also sometimes referred to as "Generation Y", are defined as people born between 1982 and 2000. By 2020, this population segment will represent 36% of all American adults. Combined, millennials have over 1 trillion dollars in buying power. While there is a common misperception that millennials represent the generation with no interest ...
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