FEBRUARY 26, 2008—

 

U.S. Oil Co., Inc., one of the nation's leading fuel and oil distributors, is pleased to launch their newly branded automotive tires, parts and lubricants division, U.S. AutoForce.

 

U.S. AutoForce, a division of U. S. Oil Co., Inc. is the combination of U.S. Tire & Exhaust from Combined Locks, WI, PAM Oil, Inc. from Sioux Falls, SD T-K Distributors from Salt Lake City, Utah and Commerce City, Colorado and Schierl Tire of Steven's Point,  WI. 

 

This new division brings together more than 100 years of experience as industry leaders in automotive tires, parts and lubricants. With their comprehensive product offerings, expanded capabilities and combined distribution, U.S. AutoForce is positioned to be the preferred source in the automotive industry. Their brand promise, "Power to Win" speaks to their commitment to their customers' success. 

 

John Schmidt, President and C.E.O of U.S. Oil Co., Inc., elaborates; "As a company, we have always endeavored to serve our customers in new and better ways through strategic acquisitions of market leaders. With U.S. AutoForce, we have raised the bar on our depth and breadth of product offerings and enhanced our level of customer service through the expanded footprint. When we partner with our customers, our combined strengths drive their 'Power to Win' in the automotive service market."

 

Steve Friswold, Vice President, has been a key player in developing the U.S. AutoForce brand and message. "The U.S. AutoForce brand clearly defines our commitment to be a force in the automotive market and driving our customers' success by delivering what they want – when they need it.  It is important to us to be strongly connected to improving our customers' success through the products and services U.S. AutoForce delivers to the market."  Mr. Friswold said.  "We have a proud history of measuring our customers' success as a barometer for our own success. When U.S. AutoForce helps our customer be successful through the premium products and the support we provide, then ultimately we both are winners."

 

U.S. AutoForce serves the automotive market with tires, parts and lubricants from Chicago to Boise.  The company maintains 31 warehouses in serving automotive dealers and independent auto service facilities in Wisconsin, Illinois, Minnesota, Iowa, Utah, Colorado, Montana, Michigan, Wyoming, Nebraska, Idaho, Missouri and the Dakotas.