It is no secret that times have changed. Long gone are the days of customers consulting the yellow pages to choose a business from which to shop. Today’s consumers are digitally savvy and shop and research online for essentially everything in advance of making either online or in-store purchases. Tires are no exception. Current statistics indicat...

Most business owners know that social media, when executed effectively, can be a valuable marketing tool with the capacity to reach highly targeted audiences. However, for small businesses with limited resources, determining WHO should handle social media within the business can be a challenge. So who SHOULD handle social media in your business?...

Among independent tire dealers and service centers, a booming new car market can be a source of concern about near term industry health. Vehicles today are built better, last longer, and a consumer who has recently purchased a new vehicle won't likely be shopping for tires in the immediate term. In addition, routine maintenance intervals continue t...

For most consumers, tires represent a major investment during the automotive ownership lifecycle. While price is almost always a key consideration for consumers, the ability of service advisors to take a consultative approach in selling to the individual customer is key to upselling them on their purchase. While many consumers initially say they "w...

Millennials, also sometimes referred to as "Generation Y", are defined as people born between 1982 and 2000. By 2020, this population segment will represent 36% of all American adults. Combined, millennials have over 1 trillion dollars in buying power. While there is a common misperception that millennials represent the generation with no interest ...

Content creation is an ongoing challenge facing any business utilizing social media. However, as a tire retailers or automotive service center, if you're willing to be responsive and opportunistic, Mother Nature can be a GREAT guide for content ideas for both business page posts and social media advertising campaigns. Current statistics indicate...

Whether you're a tire retailer or automotive service center, a commitment to effective signage design has the ability to radically impact business performance. The potential benefits of effective signage include increased traffic, profit, customer satisfaction, and retention. Given the value of these benefits, a commitment to a strong signage strat...