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Digital 101: Ensuring Dealer Readiness in the Digital Era

U.S. AutoForce - Tuesday, May 16, 2017
It is no secret that times have changed. Long gone are the days of customers consulting the yellow pages to choose a business from which to shop. Today’s consumers are digitally savvy and shop and research online for essentially everything in advance of making either online or in-store purchases. Tires are no exception. Current statistics indicat...
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Who Should Handle Your Business’ Social Media?

U.S. AutoForce - Friday, April 21, 2017
Most business owners know that social media, when executed effectively, can be a valuable marketing tool with the capacity to reach highly targeted audiences. However, for small businesses with limited resources, determining WHO should handle social media within the business can be a challenge. So who SHOULD handle social media in your business?...
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Tire and Automotive Repair Consumer Trends: Be Ready for Millennial Customers!

U.S. AutoForce - Friday, March 3, 2017
Millennials, also sometimes referred to as "Generation Y", are defined as people born between 1982 and 2000. By 2020, this population segment will represent 36% of all American adults. Combined, millennials have over 1 trillion dollars in buying power. While there is a common misperception that millennials represent the generation with no interest ...
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