It is no secret that times have changed. Long gone are the days of customers consulting the yellow pages to choose a business from which to shop. Today’s consumers are digitally savvy and shop and research online for essentially everything in advance of making either online or in-store purchases. Tires are no exception. Current statistics indicat...

Most business owners know that social media, when executed effectively, can be a valuable marketing tool with the capacity to reach highly targeted audiences. However, for small businesses with limited resources, determining WHO should handle social media within the business can be a challenge. So who SHOULD handle social media in your business?...

Millennials, also sometimes referred to as "Generation Y", are defined as people born between 1982 and 2000. By 2020, this population segment will represent 36% of all American adults. Combined, millennials have over 1 trillion dollars in buying power. While there is a common misperception that millennials represent the generation with no interest ...