Tire and Automotive Repair Consumer Trends: Be Ready for Millennial Customers!

U.S. AutoForce - Friday, March 3, 2017
Millennials, also sometimes referred to as "Generation Y", are defined as people born between 1982 and 2000. By 2020, this population segment will represent 36% of all American adults. Combined, millennials have over 1 trillion dollars in buying power. While there is a common misperception that millennials represent the generation with no interest ...
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