Most business owners know that social media, when executed effectively, can be a valuable marketing tool with the capacity to reach highly targeted audiences. However, for small businesses with limited resources, determining WHO should handle social media within the business can be a challenge. So who SHOULD handle social media in your business?...

Content creation is an ongoing challenge facing any business utilizing social media. However, as a tire retailers or automotive service center, if you're willing to be responsive and opportunistic, Mother Nature can be a GREAT guide for content ideas for both business page posts and social media advertising campaigns. Current statistics indicate...