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Industry Outlook Analysis: Trends Impacting the Automotive Aftermarket

U.S. AutoForce - Monday, March 13, 2017
Among independent tire dealers and service centers, a booming new car market can be a source of concern about near term industry health. Vehicles today are built better, last longer, and a consumer who has recently purchased a new vehicle won't likely be shopping for tires in the immediate term. In addition, routine maintenance intervals continue t...
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Value Over Price: Upselling Customers Through Consultative Selling

U.S. AutoForce - Friday, March 3, 2017
For most consumers, tires represent a major investment during the automotive ownership lifecycle. While price is almost always a key consideration for consumers, the ability of service advisors to take a consultative approach in selling to the individual customer is key to upselling them on their purchase. While many consumers initially say they "w...
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