Premier Tire

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February 10thst, 2016
Dear valued Premier Tire Customer;
Premier Tire has been a family owned company for 76 years and the reason for our success has been our loyal customers and employees. For some time now we have been thinking about how to continue to expand our product lines and grow in the ever-changing and competitive tire business.  After recent changes by one of our main suppliers, we have decided to sell the assets of our business, to US AutoForce, a division of U.S. Venture, headquartered in Appleton, Wisconsin.  U.S. Venture is a family owned company deeply committed to its customers and employees.  U.S. AutoForce has two locations in Colorado – Denver and Colorado Springs.  In addition to Goodyear and Cooper, they also have a number of additional product lines and marketing programs to offer our customers.  U.S. AutoForce currently has 29 warehouses throughout the country.
The sale of Premier Tire will take place at the end of the day Friday, February 12th, and we will reopen as U.S. AutoForce, Monday morning, February 15th. All current order cutoffs and delivery frequencies will remain in effect.  To order, you can continue to call the same Premier Tire phone number you have always called (800-525-3031), which will roll over to U.S. AutoForce.  The U.S. AutoForce number is 800-490-4901.  You could also use the local lines – 303-320-4725 for Denver, and 719-475-8473 for the Colorado Springs location. To access the new website and place orders online, you can use your same username and password from Premier Tire, except you will need to put “US” in front of your existing username.   You can continue to access the site by going to  or you can go to  to place orders, as both website addresses will go to the new site.
Representatives will be visiting you in person over the next few weeks to review all the new programs U.S. AutoForce has to offer.
We’d like to thank all of our loyal customers and employees and we’re confident that U.S. AutoForce will continue to give you great service, and competitive pricing in addition to a broader, inventory selection.
Thank you again for your business throughout the years,
Mary Ellen Hornbacher​​ John Perschbacher Dwayn​e Burton
Premier Tire Premier Tire Regional Sales Manager

To go to the U.S.AutoForce Online Ordering site, Click Here.