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Digital 101: Ensuring Dealer Readiness in the Digital Era

U.S. AutoForce - Tuesday, May 16, 2017
It is no secret that times have changed. Long gone are the days of customers consulting the yellow pages to choose a business from which to shop. Today’s consumers are digitally savvy and shop and research online for essentially everything in advance of making either online or in-store purchases. Tires are no exception. Current statistics indicat...
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Industry Outlook Analysis: Trends Impacting the Automotive Aftermarket

U.S. AutoForce - Monday, March 13, 2017
Among independent tire dealers and service centers, a booming new car market can be a source of concern about near term industry health. Vehicles today are built better, last longer, and a consumer who has recently purchased a new vehicle won't likely be shopping for tires in the immediate term. In addition, routine maintenance intervals continue t...
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